Entertaiment means bringing people into a state of ecstasy, in which they forget about their problems and wish that the experience never ends. It’s a way to achieve a temporary escape from reality, and the most successful entertainment companies understand the psychology of their customers.
They know that people seek to gratify their desire for pleasure, and if they get it from one source, they tend to be drawn back to that source again and again. As a result, they need to provide the right mix of elements to keep people hooked and to ensure that people continue to engage with their content. That is why they have to continuously experiment with where they tell stories, how they build love, and ultimately how they monetize. It’s a tricky balance. And it’s important to remember that while many people can tell a story, few can do it well. The ones that can, make the difference.