Business news is an essential part of the daily lives of most people. It informs entrepreneurs, the general public, and other business experts about corporations and economic activity. It also allows investors to make informed decisions about which companies to work with and invest in.
A business news article can focus on a company’s new products, partnerships, or expansion plans. It can also include interviews with business owners and industry experts, or cover the effects of a specific policy on businesses in a particular area.
Getting your business in the news is an exciting way to spread the word about your brand. However, it’s important to understand what makes a newsworthy story before you decide to pitch your idea to a journalist. Taking the time to create a press release that will appeal to your target audience will help you ensure that your message is heard and understood.
When writing business news, it’s important to know your audience. Depending on who you are writing for, your style and tone will vary. For example, if you are writing to a consumer audience, your tone might be more conversational and personal, while with a business-to-business (B2B) audience, you may want to use more of an informative and professional tone.
The history of business news dates back to 1700, when Daniel Defoe wrote “Robinson Crusoe.” Since then, many newspapers and magazines have been published, including the Wall Street Journal, the Financial Times, Forbes, and MarketWatch. The internet has expanded the reach of business news to a global audience, and today there are numerous websites and blogs that provide current business and financial information.
While it’s tempting to try to get your business into the news by paying a journalist, this practice is unethical and can damage both your reputation and the journalists’s. Instead, you should aim to earn a place in the news by providing interesting, timely, and relevant information.
If you’re looking for ways to get your business into the news, consider these tips:
Get a quote from an expert in the field
Your quotes are one of the most important elements of any news story. They add a human element to your article and provide credibility. They can also add a sense of urgency to your story, helping to pique the interest of readers.
Write a headline that’s catchy and attention-grabbing. A good title is the first step in grabbing a journalist’s attention, and it’s critical to the success of your story. A strong headline is short, concise, and easy to read. Journalists often only have a few seconds to glance at the headline of a story before deciding whether or not to read it further.
As a senior data analyst at Business News Daily, Kevin Hoe is responsible for building data pipelines and models and designing self-service dashboards to empower teammates with actionable data. Prior to joining BND, he worked in product management roles at hypergrowth companies in the travel, media, and construction industries.